Diesel Art

Not only have Diesel launched a successful new ad campaign, they have also been branching out into a different type of advertising, using Guerrilla style techniques as an art form. The campaign 'Diesel Wall' features wall space in 4 cities in which we are encouraged to produce art for (above: Manchester wall).

The campaigns manifesto looks at the conformity in advertising:

'In any given moment of our daily lives we are bombarded by messages we didn't ask to see. A never ending stream of mass produced cerebral pollution offering at absolute best nothing more than needless want. At worst, this relentless non intellectual property is responsible for creating the worst kind of conformity - Mindlessness. Image by image we are being destroyed, deflowered, diluted'.

This is an interesting take on advertising, where we are encouraged to 'salvage what precious public space is left, to disrupt; incite; excite; inspire and intrigue; to make comment; to make beautiful; to make real; to make people think again'.

It is interesting however to think that Diesel itself is one major advertiser which takes over this precious public space with their own traditional ad campaigns. Maybe it is a little contradictory? Or maybe it is just doing a good job promoting Diesel as a company through dynamic PR.

http://www.diesel.com/cult/wall/

Diesel- The Future

Diesel's new ad campaign 'The Future' is out and yet again it has all the energy and colour other ads seem to be lacking.

This international campaign is based on the musical, 'West Side Story', tagging the Diesel musical as 'something to believe in'.

Diesel promotes its clothes as not only a look, but a lifestyle, a positive, happy one.

Miu Miu Sunnies

I love Miu Miu' s SS08 campaign, the colours, the fantasy and the playfulness. Yes, I know they have been around for a while, but being summer and sunny and everything the sunglasses hot really caught my eye. It's intriguing to think that such dark deep colours and shadows can sell a spring/summer range, but it works, somehow.
It adds a new edge to the normal take on the sunglasses ad= sun, bikini and swimming pool. It suits the sunnies, I couldn't imagine the normal formula doing them justice.

Picture scanned from Harpers Bazaar May 08

I love this ad for Dior's new jewellery range, Diorette. The rings are so striking on their own there is little need for anything else. It speaks for itself, unlike an ad that is supposedly for a handbag, yet the clothes take centre stage.

The colour of the rings is brought out in the photograph and contrast with the grey background. Looking at the below image it can be seen that the products benefit from being placed on a model as they could be seen as a bit tacky looking standing alone.

The lure of the jewels and the pretty flowers contradicts the hard edge the model seems to have, all in all this to me is a very eye-catching ad.

Falling into the trippy world of Prada's new 2008 Spring/Summer collection is easy with this ad.

Everything draws you in, the colours, the fluid lines, the fantasy feel. But there is a twist, the dark edge to this ad seems to make it all the more enticing and moves away from the froufrou fantasy world it could have easily fallen into.

It's Prada with a new twist, a new look, but it is still unmistakably Prada- as the ad will not let you forget. The image speaks for itself. No gimmicky lines are needed, after all darlings this is Prada!

If you haven't already, check out the amazing animation to accompany this ad on http://www.prada.com/

I actually love this idea of advertisement- the notion that we don’t have enough time in our lives to stop and put lipstick on, let alone go shopping mirrors today’s fast past lifestyles, quick changing trends and Internet dependency.

Again it is an ad which seems void of sexualisation- but filled with trying to better yourself into a more sophisticated (although with the colours and clothes you wouldn’t immediately think that!) and fulfilled individual. It kind of mimics the idea of the career woman on the go- but for a teen the things to worry about are lipstick and shopping rather than work and dating.

Looking at the taglines- Live Fast and Diesel- for successful living- the ad seems to claim that clothes and the way you go about purchasing them in order to create your identity will make you successful.

The fast pace of the image is opposite to that of the static younger children’s ads, teens are lured in by bright colours and lighting, fun clothing and energetic imagery which takes your eyes all over the page. But in reality will the clothing make you into a fun, outgoing and successful person as it is selling to you?
Picture scanned from 'Junior' Issue 102