I actually love this idea of advertisement- the notion that we don’t have enough time in our lives to stop and put lipstick on, let alone go shopping mirrors today’s fast past lifestyles, quick changing trends and Internet dependency.

Again it is an ad which seems void of sexualisation- but filled with trying to better yourself into a more sophisticated (although with the colours and clothes you wouldn’t immediately think that!) and fulfilled individual. It kind of mimics the idea of the career woman on the go- but for a teen the things to worry about are lipstick and shopping rather than work and dating.

Looking at the taglines- Live Fast and Diesel- for successful living- the ad seems to claim that clothes and the way you go about purchasing them in order to create your identity will make you successful.

The fast pace of the image is opposite to that of the static younger children’s ads, teens are lured in by bright colours and lighting, fun clothing and energetic imagery which takes your eyes all over the page. But in reality will the clothing make you into a fun, outgoing and successful person as it is selling to you?
Picture scanned from 'Junior' Issue 102