Falling into the trippy world of Prada's new 2008 Spring/Summer collection is easy with this ad.

Everything draws you in, the colours, the fluid lines, the fantasy feel. But there is a twist, the dark edge to this ad seems to make it all the more enticing and moves away from the froufrou fantasy world it could have easily fallen into.

It's Prada with a new twist, a new look, but it is still unmistakably Prada- as the ad will not let you forget. The image speaks for itself. No gimmicky lines are needed, after all darlings this is Prada!

If you haven't already, check out the amazing animation to accompany this ad on http://www.prada.com/